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Renate van Dijken

© Marieke Visuals

Renate van Dijken

Communication scientist & positioning expert
Languages : English, Dutch

  • Categories

  • Marketing
    • Branding
  • Entrepreneurship
  • Innovation & Creativity
  • Leadership & Strategy
  • Management
  • Sales
  • Employability

  • Lecture
  • Moderator
  • Consultancy
  • Workshop / Masterclass
  • Subjects

  • Positioning with Carl Gustav Jung’s archetypes – stand out with your organization / team / brand or product / as a professional
  • Do the positioning checklist – in 6 steps to a better brand
  • Move from information to inspiration –7 ways to strengthen your message
  • Team meetings #1 time waster? - motivate and activate team members in 8 accessible rounds.
  • Business communication doesn’t exist! Increase your influence in 5 steps.
  • Behavioral psychology & influence – recognize the client type and have an impact!

Renate van Dijken (1979) is a leading expert in the fields of consumer psychology, positioning and business communications. As the founder and director of Your Branding, Renate lives her company’s mission of transforming business communications. Your Branding consults and trains businesses in positioning and communications – both in what they say and how they say it.

Renate works closely with her clients to customize innovative programs and solutions that create awareness in communications and solve their evolving communications challenges. Her efforts caught the attention of New York Times best-selling author John C. Maxwell. This resulted in a partnership with The John Maxwell Team: an elite group of certified coaches and communicators who use a customized version of Your Branding’s leadership and communication game. More recently Renate has come up with a tool that is practical and directly applicable to the most important opportunity managers and teams have for communication: team meetings. In a fun, interactive, and edifying way managers and teams assess communication, address difficult topics, motivate and activate team members in 8 accessible rounds.

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Renate van Dijken (1979) is a leading expert in the fields of consumer psychology, positioning and business communications. As the founder and director of Your Branding, Renate lives her company’s mission of transforming business communications. Your Branding consults and trains businesses in positioning and communications – both in what they say and how they say it.

Renate works closely with her clients to customize innovative programs and solutions that create awareness in communications and solve their evolving communications challenges. Her efforts caught the attention of New York Times best-selling author John C. Maxwell. This resulted in a partnership with The John Maxwell Team: an elite group of certified coaches and communicators who use a customized version of Your Branding’s leadership and communication game. More recently Renate has come up with a tool that is practical and directly applicable to the most important opportunity managers and teams have for communication: team meetings. In a fun, interactive, and edifying way managers and teams assess communication, address difficult topics, motivate and activate team members in 8 accessible rounds.

Van Dijken is an experienced platform speaker who inspires, motivates and entertains audiences. Renate is known for connecting with audience members and conveying easy-to-understand communication techniques. Renate has worked with companies inside and outside the Netherlands (e.g. Pepsi Cola, Abn Amro, T-Mobile, etc.) and has spent three years living and working in the U.S.A. She is used to dealing with international crowds.

Topics of speaking

Renate will customize her message for your audience, using your cases and themes that could include aspects from the following topics:

  • Positioning with Carl Gustav Jung’s archetypes – stand out with your organization / team / brand or product / as a professional
  • Do the positioning checklist – in 6 steps to a better brand
  • Move from information to inspiration –7 ways to strengthen your message
  • Team meetings #1 time waster?  - motivate and activate team members in 8 accessible rounds.
  • Business communication doesn’t exist! Increase your influence in 5 steps. Behavioral psychology & influence – recognize the client type and have an impact!
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Ben Kunst

“Everyone very much appreciated Renate’s presentation. She has a pleasant appearance, and is very friendly and professional. Her presentation was an excellent starting point for our International Sales Meeting, in which the serious tone alternated with a healthy dose of humor and interaction, in a surprising and humorous way. In doing so, she sensed exactly what we needed for the warm up and was able to keep the attention of the group in a pleasant manner.”


manager of Sales-Xerox USA

Brandon Danerfield

“Renate deals with the real world ways to market your business. She opens your eyes to a wealth of ways to grow your business and value your target group. This is what really works.”


New York Times Bestselling Author, Coach, Speaker, Leadership Expert

John C. Maxwell

“The Leadership Game has taken my Team of coaches, speakers, trainers and professionals to a whole new level of communication. Just one of Renate’s creative pieces. Her insight and results have singled her out as a “go to” in the fields of communication and positioning training”.