Tijn van Ewijk

People are a lot less rational than they believe. We take most of our decisions on the basis our gut reactions. Afterwards we use our brains to justify what we did. 95% of our actions are subconscious. That's also why people are easy to influence.

Using the perspective of evolutionary psychology, Tijn van Ewijk (MBA) introduces a whole new way of looking at the buying and selling process. His metaphor of Seducer is hugely entertaining and his jokes are bound to be used within your organization for months. He unveils the deeper needs of humans and makes us conscious of our unconscious behaviour.

Whether we are doing business or living our private lives, we stay humans, with our human needs. Only dress and subjects differ, our human needs stay the same.

“If we realy want to know how we function on a deeper level, we must look at where we came from and how we got here. We came from the Pleistocene, the age when sabre-toothed tigers roamed the earth and it was evolution that got us here."

Evolution is shaped by survival and sexual selection. And the latter is a typical buyers market.

Using the ancient 'boys against the girls' competition guarantees that his key-note will be interactive, even with 300 people or more. He puts a lot of humour in his presentation. When people laugh, they remember...

Tijn does no key-notes shorter than 45 minutes. He is able to fascinate a large audience for up to 4 hours with 'The Art of Seduction in Business'.

Other subjects from Tijn include: 'You Can Learn To Be Manipulative' and 'Charisma!'

Tijn has studied the seduction process extensively for over ten years. He understands it like no one else and is often seen and quoted in the media. He’s the Number One specialist on this theme in Holland and has developed a unique story for its application in business.

This is definitely not a flirting workshop.

“Flirting is giving the other a good feeling; seduction is results-oriented. Of course you use flirting techniques to start the process, but seduction goes a lot deeper.”

His book: 'THE CLIENT WHISPERER: Hard Results Through Soft Manipulation of our Natural Drives' will be published by Meulenhoff/De Boekerij in spring 2010.

Earlier publications by him: