prof. dr. Robert Cialdini

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as the recognized expert in the fields of influence and persuasion.

His book, Influence: Science & Practice, is the result of extensive scientific research into the psychology of why people comply with requests. Influence has sold over one million copies. Influence has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on Amazon.com.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr. Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.

Dr. Cialdini has got many media coverage for his research from CNN, CNBC, Washington Post, USA today, London Times and many sales, marketing and leadership magazines.

Dr. Cialdini is President of Influence At Work, an international consulting, strategic planning and training organization based on the Six Principles of Influence. Dr. Cialdini’s clients include such organizations as Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, NATO, Microsoft and Charles Schwab.

Dr. Cialdini gives presentations about how to use persuading in the business world to get the maximum desired goals. He translates his scientific research results into practical business applications.

Dr. Cialdini explains how to achieve leadership through the power of persuasion with the six universal principles of influence that can be adapted to every kind of leadership in all kinds of organizations.
Next to presentations on leadership dr. Cialdini lectures on teambuilding and the power of we. In the Power of We dr. Cialdini demonstrates about the ability of certain relationships to facilitate our goals.