Matthieu Sinclair

Matthieu Sinclair graduated from marketing school and holds a degree in Image Sociology. He is a professional illusionist and a trainer in the psychology of perception. He spent time in the advertising industry as both a designer and writer before pursuing a career in illusion at age 24. Fascinated by illusion and the way it is generated in the spectators' minds, Matthieu, now 30, specializes in psycho-illusion and influence techniques, a branch of illusion that does not require any props – just the artist's mind, and a willing spectator! He is developing a wide range of projects and productions, and is now focusing on corporate work.

Cognitive sciences teach us that the unexpected stimulates us to know more, to understand more.

We translate the illusionist’s tools to different fields: management and the corporate world. This analogical pedagogy, both mysterious and entertaining, makes people grasp the importance of key principles in communication and lateral thinking. We keep them curious and aware of their working environment: the sense of wonder leads us to make deep changes in the way we perceive the world.