prof. dr. Marc le Menestrel

Marc uses his words and his personality to dive into one of the most important and difficult subject of our time: how to combine ethical values and rational business decisions.

In the last ten years, he has been inspiring hundreds of executives and helped tens of companies in Europe, Asia and America to better identify, implement and experience the value of values at the individual and corporate levels.

Based on his research in the theory of choice and the foundations of measurement, his concept of “ethical rationality” proposes a unique method to constantly aim for the ideal combination of ethical values and economic value.

Marc does not exclude our most difficult choices: those arising in situations where ethics and economics cannot be combined. Be it for strategic decisions about global environmental change, social responsibility or human needs and values, some key business decisions arise in grey zone, and a line must be drawn. Inviting people and companies to feel powerful in front of these defining moments, Marc proposes tools and methods that combine analytical and emotional intelligence. His approach to internal and external communication in these situations has made him a most appreciated speaker by people and companies willing to give values their appropriate place.

A former executive in an oil company involved in international negotiations, Marc is now Professor at University Pompeu Fabra (Spain) and at INSEAD (France). He has published numerous articles in academic journals and is the initiator of the project for a New Ethical Business. This project develops an international network of scholars and business individuals interested in studying, teaching and promoting emerging ways of business where economic profit is a means to promote ethical values at the individual, social or environmental levels.

Marc is also a rock-climber of deep passion. He has been climbing all his life and has extensively travelled, opening and repeating some of the most renowned and hardest climbing routes in the world. French married to a Belgian, he currently lives in Barcelona with his wife and their two daughters.