Krijn Schuurman

Krijn makes new technology and innovation understandable. The interpretation of trends in Internet and ICT is his specialty. He regularly comments on the latest developments on Dutch radio stations Radio1 and Business News Radio. As a trendwatcher and consultant, he translates new developments into business opportunities for customers in media, government and healthcare.

After completing his studies Technology, Policy Analysis and Management at Delft University, Krijn worked for five years as an innovation researcher. He was (co)author of dozens of publications on topics such as infrastructure competition, broadband and user surveys. In 2004 he became partner at InterimIC, a consulting firm for innovation acceleration and interim management. Since October 2006 he is one of the managing directors.

Since the advent of broadband internet, around the year 2000, Krijn watches the developments closely. He investigated the role of infrastructure competition in the Netherlands, which has led to a lead in Europe in terms of Internet penetration. He then shifted his focus to the end user, wandering what services and what criteria are decisive for our everyday use.

Five years later, Krijn noticed the Internet was getting social. Increasingly, the Web was filled with content produced by end users. He then organized Blognomics, the first conference on weblogs, a phenomenon unknown at the time. His main focus was, and still is, the business relevance of what was called Web 2.0.

Nowadays, a lot of people talk about social media. Blogs, MySpace, Facebook, YouTube, LinkedIn and Twitter, platforms where users start a dialogue. Just like the old days when people gathered on the town square, but now virtually. Suppliers of products and services are now able to participate and enter the conversation. This raises many questions but also offers business opportunities.

These developments have not only altered the relationship between customers and service providers, it has also led to new ways of working and doing business. For many people, and certainly the next generation, it is far from natural to work at a fixed location, at set times, in a prescribed and standard way. They want to use the principles of Web 2.0 and the socialization of the web in their daily practice: enterprise 2.0.

Over the past years Krijn did advisory jobs, workshops, presentations and new media awareness projects for clients including the Ministry for Economic Affairs, media agency OMD, the FD Media Group, PCM Publishers, UMC St Radboud hospital, housing corporation Vesteda, multi utility company Delta, energy supplier Nuon and the municipalities of Amsterdam, The Hague and Eindhoven .