John Grant
Biografie van John Grant
Author of 'The Green Marketing Manifesto'
John Grant was one of the co-founders of St Luke's - the award winning socially aware London ad agency (as featured in Fast Company, Harvard Business Review...). John's latest book 'Co-opportunity' (January 2010) is about 'sustainability 2.0' ie community-driven behaviour change. John's previous book 'The Green Marketing Manifesto' was named Environmental Book of the Year in the UK book industry awards. Amazon.com named his first book ('The New Marketing Manifesto', 1999) as one of the "ten best business books of 1999". John's sustainable marketing and innovation clients include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank, The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team (a UK local government initiative), O2, Philips, The Royal Mail, Unilever. John is a prolific international speaker, writer, blogger, commentator and is an associate of Forum for the Future, Demos and an Observer Ethical Awards judge.
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Boeken van John Grant
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Titel:Groene marketingSubtitel:Een manifestAuteur:John GrantUitgeverij:ScriptumUitvoering:Hardcover, 358 pagina'sISBN:978-90-559-4645-7Dit boek bestellen? Klik hier!Milieuvriendelijk, consuminderen, duurzaamheid - die horen bij 'groen', terwijl marketing juist de consumptie stimuleert. De uitdaging van groene marketing is nieuwe normen van consumeren te communiceren, verantwoordelijkheden te delen en innovatie te bevorderen. Dit boek presenteert een schema met negen 'cellen' waarin groene marketing ontwikkeld kan worden. Succesvolle groene merken brengen een authentieke relatie tot stand, gebaseerd op samenwerking met betrouwbare partners. Groene marketing voldoet aan een gerespecteerd keurmerk en richt zich op gelijkgestemde afnemers en het ontwikkelen van een nieuwe cultuurcode. Een boek vol ideeen en handreikingen en met een duidelijke structuur. De auteur is marketeer en betrokken geweest bij vele groene merken. Hij schreef diverse succesvolle marketingboeken. De doelgroep bestaat uit marketeers die in verband met de trend naar duurzaamheid hun voordeel willen doen met een toekomstgerichte aanpak. Met verwijzingen naar literatuur en websites in eindnoten en een register.
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Titel:Co-OpportunitySubtitel:Join Up For A Sustainable, Resilient, Prosperous WorldAuteur:John GrantUitgeverij:John Wiley and Sons LtdUitvoering:Hardcover, 350 pagina'sISBN:978-04-706-8436-8Dit boek bestellen? Klik hier!John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future! In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future. John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being. Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of 'relocating dreams' to allow us to reassess our desires and priorities. Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co-opportunity encourages us all to think again about our individual behavior and our actions - our ideas of what it is to be human - and to get co-creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.
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Titel:Patents, Registered Designs, Trade Marks And Copyright For DummiesAuteur:John Grant, Charlie Ashworth & Henri J.A. CharmassonUitgeverij:John Wiley and Sons LtdUitvoering:Paperback, 354 pagina'sISBN:978-04-705-1997-4Dit boek bestellen? Klik hier!Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.
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Titel:The Green Marketing ManifestoAuteur:John GrantUitgeverij:John Wiley and Sons LtdUitvoering:Hardcover, 320 pagina'sISBN:978-04-707-2324-1Dit boek bestellen? Klik hier!We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. It includes a foreword by Jonathon Porritt.
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Titel:Brand Innovation ManifestoSubtitel:How To Build Brands, Redefine Markets And Defy ConventionsAuteur:John GrantUitgeverij:John Wiley and Sons LtdUitvoering:Hardcover, 328 pagina'sISBN:978-04-700-2751-6Dit boek bestellen? Klik hier!The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto , whose radical thinking has informed a generation. Now Grant is set to stun the industry again.In The Brand Innovation Manifesto , he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people's lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the 'brand molecule' to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
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Titel:The New Marketing ManifestoSubtitel:The 12 Rules for Building Successful Brands in the 21st CenturyAuteur:John GrantUitgeverij:Cengage Learning, IncUitvoering:Paperback, 248 pagina'sISBN:978-15-879-9024-3Dit boek bestellen? Klik hier!Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brands that have applied New Marketing methods.
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