prof. dr. Jean-Claude Larreche
Biography of prof. dr. Jean-Claude Larreche
From promise to action.
Jean-Claude Larreche is Professor at INSEAD and holder of the Alfred H. Heineken Chair. His latest book The Momentum Effect: How to Ignite Exceptional Growth has been published in in May 2008 by Wharton School Publishing.
In addition to his MBA from INSEAD, Jean-Claude received an MSc in Computer Sciences from the University of London and a PhD in Business from Stanford University. It was as a student at Stanford that he was first nicknamed "JC" by his friends.
Jean-Claude has always combined his academic career with business activities. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 35 he was appointed a non-executive director of the multinational firm that became ReckittBenckiser, and he kept that position for the exceptionally long tenure of 18 years. He has also been on the INSEAD Board for 14 years. He is the Founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo.
His academic work concentrates on fostering the fundamental capabilities that influence a company's ability to deliver growth, especially through marketing excellence, customer focus and innovation. His publications have appeared in numerous international journals. He is the author or co-author of many books, including Markstrat, the leading strategic marketing simulation used by more than a million executives worldwide; Marketing Management: A Strategic Decision-Making Approach; Marketing Strategy: Planning and Implementation; and Industrat. From 1998 to 2002, he has been the author of five annual reports on Measuring the Competitive Fitness of Global Firms (Financial Times Prentice Hall).
He is the founder of several INSEAD Executive Programs, including 'Customer Focus: From Promise to Action', 'Strategic Management of Services', and 'Advanced Industrial Marketing'. He has been named 'Marketing Educator of the Year' by Club 55, the European Community of Marketing Experts. He has twice won the 'Overall European Case of the Year' Award from ECCH (European Case Clearing House) for his case studies on Virgin Atlantic Airways and on First Direct.
Topics
- Growth: Momentum Strategy for efficient growth
- Strategic Marketing
- Global Branding
- Momentum Leadership: Mobilizing for growth
- Customer Focus
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Books of prof. dr. Jean-Claude Larreche
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Title: The Momentum Effect: How to Ignite Exceptional Growth
Author: prof. dr. Jean-Claude Larreche
Publisher: Wharton School Publishing
Language: English
Book: Hardcover: 352 pages
ISBN: 978-0132-3634-26
'The Momentum Effect' – the definitive rules of growth for every business, in every situation
Delivering profitable growth year after year is the number-one, non-negotiable imperative facing anyone in business today. Many companies struggle to meet this target, others achieve it in fits and starts, but only a select few consistently beat it. The answer lies in 'The Momentum Effect'. This is the book that will help you:-
Gain, maintain or regain momentum in 8 clear steps
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Discover unfulfilled customer needs and untapped opportunities
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Craft power offers that create customer traction
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Mobilize positive emotions outside and inside your organization
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Energize your team
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Deliver exceptional growth year after year after year
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Outsmart your competitors to leave them trailing in your wake!
The exciting discoveries and inspiring guidelines presented in 'The Momentum Effect' draw on a rigorous empirical study of the world’s largest companies, which examined their growth in revenues, profits, and shareholder value over 20 years. This study was complemented by in-depth studies of a vast number of large and small businesses that have enjoyed periods of exceptional growth over the last 50 years. Read their stories, and then find your own momentum. -
References of prof. dr. Jean-Claude Larreche
Publications of prof. dr. Jean-Claude Larreche
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