dr. Graeme Codrington
Biography of dr. Graeme Codrington
People strategy specialist and generational consultant
Dr. Graeme Codrington is a leading world expert on corporate talent and the future of work. He explores how people connect with each other, applying his research and insights to people strategies, especially how to connect with valued customers and talented staff, across different generations. His unique style combines multimedia and humour with thought leadership and quality research to present a powerful message about people strategy. His insights have direct application in areas such as product development, marketing, and advertising to valuable customers, as well as attracting, retaining and motivating talented staff.
As a thought leader, speaker, consultant and author, Graeme is trusted by some of the world's leading companies to improve their performance by connecting more effectively with staff and clients. As a people strategy specialist and generational consultant, Graeme presenting his topics in a high-energy, fun-filled, yet thought-provoking way. His multimedia-driven, interactive style, and immediately applicable "how to's" have caused clients to invite him back again and again.
He works with large multinational and listed companies, medium sized corporations, as well as professional associations and non-profit organisations. His client list includes some of the world's best known brands, including IBM, Deloittes, Barclays, Old Mutual, Unilever, BMW, BDO, Johnson & Johnson, Anglo American and Microsoft. He was recently voted "Speaker of the Year" (2007) by the Academy of Chief Executives, UK, and is regularly the best ranked facilitator on the programmes he facilitates. He also serves as an adjunct professor for two different business schools. He has shared the platform with the likes of Edward de Bono, Jonas Ridderstrale and Neil Armstrong.
Having a diverse academic and work background gives Graeme a unique perspective on the turbulent times we live in. He has five degrees from five different universities, in five different faculties, including commerce, arts, theology, and sociology. His doctorate is in Business Administration. He has received international recognition and awards for market research, has two best selling books published by Penguin, and is regularly called upon for expert comment by the media. With a CV that includes chartered accountancy at KPMG, IT boom entrepreneur, youth worker, consultant, professional musician, futurist, best-selling author and professional speaker. He works from bases in Johannesburg and London, presenting and facilitating on every continent to over 100,000 people every year.
Graeme's message is simple: If you want to be the best in your industry then "what" you sell and "how" you sell it are not as important as "who you are". And who you are is all about people - your staff and your customers - and how well you attract, retain and connect with them. The reality is difficult: placing people at the centre of an organisation is not an easy strategy - if it was, everyone would be doing it! But Graeme's presentations have repeatedly helped companies connect with their most valued customers and talented staff in a manner that helps them drive down costs and increase sales.
Helping people connect with people is Graeme's passion. He will work with your internal teams, leaders and managers to attract, retain and engage talented staff; and with your marketing and customer service teams, to connect with your valued customers. In companies where attracting and retaining talented staff is a critical success factor, he will also work with senior leaders on strategy and business culture issues.
Together with a consulting company Graeme co-founded, he is able to provide not just keynote presentations and workshops, but also bespoke interventions and services to ensure that his message sticks and makes a real difference to your bottom line.
- Regeneration: Power Selling to all generations: helping sales people of all ages connect more effectively with customers and clients of any age
- Prime Time: the 'retiring' generation - How to retain your retiring ‘baby boomer’ workforce in innovative ways that meet your business needs as well as their ‘retiring’ goals
- The Future of Work: most up-to-the-minute insights about future developments and trends
- Invitational Leadership: five critical shifts are taking place, in the leaders’ context and task, the new metaphors for leadership, what leaders measure and the leader's challenge
- The Connection Economy: it is becoming more and more difficult to differentiate yourself from your competitors. WHAT you sell is becoming less important, and WHO you are and HOW you sell more and more critical
- Winning the Talent Wars: Attracting and retaining a new generation of talented staff
- Mind the Gap: Understanding the generations
Books of dr. Graeme Codrington
Title: Mind the gap
Authors: Graeme Codrington and Sue Grant-Marshall
Publisher: Penguin Global
Book: Paperback, 237 pages
This book is for you if you want to know why your 18-year-old son isn't interested in being a doctor-he wants to save the whales, or why your grandfather gives you Big Band CDs for your birthday. This book is also for you if your secretary knows more than you do or your grandson calls you Peter instead of granddad. In short, this book aims to promote understanding between the generations. This is vitally important in our most defining relationships-those between parents and children. We are so influenced by our parents that understanding them will help us to understand why they influence us-and, therefore, help us to better understand ourselves.
What can be learned from this book can be extended to all other relationships-with bosses, teachers, grandparents and so on. Once you understand their 'generational' behaviour, you'll have a clearer picture of why they are like they are.
So, chuck the tranquillisers and read this book. Life will never be the same again!
Title: Mind Over Money
Authors: Graeme Codrington, Louis Fourie and Sue Grant-Marshall
Publisher: The Penguin Group (SA) (Pty) Ltd
"Mind Over Money" is not so much about your money as it is about your mind. It's about your attitude and approach to money. It's not hard to make money if you are careful and sussed - millionaires are two a penny today. But, keeping it is the problem. That's what smart people do. It's what you need to do. Playwright Tennessee Williams said, " You can be young without money but you can't be old without it." Bear this in mind - today's 30 and 40 year olds will live to be 100 years old. Teenagers will crack 120 years easily. That's a long time to live in "retirement". Will your money last? This title is about how to live from womb to tomb in such a way that you can live - and die - in comfort. Along the way the authors show you how to grow up happy; choose the right careers (forget what your parents and teachers say); understand why Baby Boomers can't stop shopping and why the Silent generation saves like mad and always pays cash for everything. You'll appreciate your teenager, your father, your wife, your grandchild's attitudes to money - at last. Best of all - you'll understand yourself!
References of dr. Graeme Codrington
WITS Business School
"Graeme Codrington has on many occasions presented at the University of Witwatersrand Business School on our executive programmes. His work on Generational Theory has always been exceptionally well received. Based on Graeme's past performance we asked him to present to the international gathering of 53 business Schools that was held in Johannesburg in 2007. Once again his presentation drew accolades from the audience. We believe that Graeme's work on Generational Theory is essential for business leaders, as it allows them to understand and empathise with people from different generations to their own. On a personal note we have always found Graeme to be a pleasure to deal with and a true professional."
Conrad Viedge, Director: International Executive Programmes
"WesBank is proud to have had the opportunity to work with Graeme Codrington for a number of very high profile conventions hosted or sponsored by ourselves over the past 5 years. Graeme's ability to share his wisdom, knowledge, business understanding and strategies surpasses any speaker we have been exposed to. Furthermore, Graeme and his team have always been open to engaging us on the theme/topic for the event and tailor-making their presentations to suit the very specific industry or market needs. This is hugely beneficial as we know we can rely on him to research and understand our industry comprehensively, before embarking on the presentation compilation. Graeme's professional excellence as well as his entertaining and amusing presentation style, is what sets him apart."
Michelle Cowburn, Head of Events & Sponsorships
Publications of dr. Graeme Codrington
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