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dr. Graeme Codrington

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Biography of dr. Graeme Codrington

People strategy specialist and generational consultant


  • Regeneration: Power Selling to all generations: helping sales people of all ages connect more effectively with customers and clients of any age
  • Prime Time: the 'retiring' generation - How to retain your retiring ‘baby boomer’ workforce in innovative ways that meet your business needs as well as their ‘retiring’ goals
  • The Future of Work: most up-to-the-minute insights about future developments and trends
  • Invitational Leadership: five critical shifts are taking place, in the leaders’ context and task, the new metaphors for leadership, what leaders measure and the leader's challenge
  • The Connection Economy: it is becoming more and more difficult to differentiate yourself from your competitors. WHAT you sell is becoming less important, and WHO you are and HOW you sell more and more critical
  • Winning the Talent Wars: Attracting and retaining a new generation of talented staff
  • Mind the Gap: Understanding the generations

Books of dr. Graeme Codrington

  • All photographs on the website are protected by copyright
    Title: Mind the gap
    Authors: Graeme Codrington and Sue Grant-Marshall
    Publisher: Penguin Global
    Language: English
    Book: Paperback, 237 pages
    ISBN: 978-0143-0244-53
  • All photographs on the website are protected by copyright

    Title: Mind Over Money
    Authors: Graeme Codrington, Louis Fourie and Sue Grant-Marshall
    Publisher: The Penguin Group (SA) (Pty) Ltd
    Language: English
    Book: Paperback
    ISBN: 978-0143-0240-95

References of dr. Graeme Codrington

  • WITS Business School

    "Graeme Codrington has on many occasions presented at the University of Witwatersrand Business School on our executive programmes. His work on Generational Theory has always been exceptionally well received. Based on Graeme's past performance we asked him to present to the international gathering of 53 business Schools that was held in Johannesburg in 2007. Once again his presentation drew accolades from the audience. We believe that Graeme's work on Generational Theory is essential for business leaders, as it allows them to understand and empathise with people from different generations to their own. On a personal note we have always found Graeme to be a pleasure to deal with and a true professional."

    Conrad Viedge, Director: International Executive Programmes

  • WesBank

    "WesBank is proud to have had the opportunity to work with Graeme Codrington for a number of very high profile conventions hosted or sponsored by ourselves over the past 5 years. Graeme's ability to share his wisdom, knowledge, business understanding and strategies surpasses any speaker we have been exposed to. Furthermore, Graeme and his team have always been open to engaging us on the theme/topic for the event and tailor-making their presentations to suit the very specific industry or market needs. This is hugely beneficial as we know we can rely on him to research and understand our industry comprehensively, before embarking on the presentation compilation. Graeme's professional excellence as well as his entertaining and amusing presentation style, is what sets him apart."

    Michelle Cowburn, Head of Events & Sponsorships

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